PRisme / Blog
The blog
Practical guides, templates and comparisons for your media relations.
Trends
PR in 2026: What Practitioners Told Us
Six interviews, twelve questionnaire answers, and one shared finding: PR runs on relationships, but the tools don't remember them.
7 min · Read article
Guides
PR for Startups and Scale-ups: Needs, Strategy and the Right Tool (2026)
No PR team, key moments you can't miss: how a startup or scale-up gets real coverage, and why PRisme is built for it.
4 min · Read article
Guides
Freelance PR Consultants: Needs, Strategy and the Right Tool (2026)
A reliable database without an overpriced contract, more time for relationships: how freelance PR consultants get organized, and why PRisme is built for it.
4 min · Read article
Guides
PR Agencies: Needs, Strategy and Software to Manage Your Clients (2026)
Several clients, several consultants, the same journalists: how a PR agency keeps the memory of its relationships, and why PRisme is built for it.
4 min · Read article
Guides
PR for Large Corporations: Needs, Strategy and the Right Tool (2026)
Several brands, several teams, the same journalists: how a large group organizes its media relations, and what PRisme can already do for it.
4 min · Read article
Guides
PR for Consumer Brands: Needs, Strategy and the Right Tool (2026)
Seasons, launches, gift guides: how a consumer brand gets coverage at the right time, and why PRisme is built for it.
4 min · Read article
Guides
Public Affairs and Institutions: Media Relations, Strategy and the Right Tool (2026)
Parliament, ministries, local authorities: how public affairs teams and institutions work with the press in France, and what PRisme brings them.
4 min · Read article
Trends
How to Get Your Brand Cited by ChatGPT: A PR Guide for 2026
Search is changing: more and more people ask ChatGPT instead of Google. For PR teams, getting cited by AI is becoming essential. Here's how.
4 min · Read article
Comparisons
The Best PR Software in 2026: Which Tool for Which Team?
Of the twelve PR professionals who answered our October 2026 questionnaire, only one can tell right away whether a colleague already knows a journalist. The history lives in…
5 min · Read article
Guides
How to Pitch Journalists: 4 Email Templates That Get Replies
Should follow-ups be automated? A consultant at a large communications agency first told us yes, then conceded that it's precisely the part that needs the most nuance: the same pitch…
5 min · Read article
Guides
How to Build a Media List That Actually Works (+ Free Template)
In our October 2026 survey of PR professionals, building media lists comes top of the time sinks, named by 7 respondents out of 12. The PR lead of a Paris exhibition venue estimates…
4 min · Read article
Comparisons
The 7 Best Cision Alternatives in 2026 (With Real Prices)
In our October 2026 survey of PR professionals (six interviews, twelve questionnaire responses), satisfaction with their main tool tops out at 3.2 out of 5. A five-person agency pays…
9 min · Read article
Templates
Free Press Release Template (2026), With an Annotated Example
"I never got the email": that's what a press officer heard when she followed up with a journalist who usually covered her. Her press release, sent through a general-purpose emailing…
4 min · Read article
Guides
How to Announce Your Funding Round to the Press: A 6-Week Plan
An investor who helps young companies grow put it bluntly: there's nothing built for a startup that wants to announce its funding round without an agency. Before you look for…
7 min · Read article
Comparisons
Cision vs PRisme (2026): Customer Reviews, Pricing and Contracts Compared
Cision is the long-standing reference in PR software, and several of the teams we interviewed in October 2026 use its Lucky database. A five-person agency described checkbox filters, a…
6 min · Read article
Comparisons
How Much Does PR Software Cost in 2026? Real Prices and Hidden Costs
PR software prices are rarely published, so we asked the professionals in our October 2026 survey. Around €4,000 a year excl. VAT for a five-person agency's license, around €10,000 for…
4 min · Read article