Why PRisme
Neither a bloated suite, nor a black box.
Existing press tools force a choice: complete but heavy, opaque platforms, or all-AI tools where you lose control over what actually goes out. PRisme combines two things others treat separately: up-to-date journalist data, and your team's relationship memory. Result: you keep control over every message sent, without starting from zero on every campaign.
| Capability | PRisme | Traditional PR solutions |
|---|---|---|
| Journalist database | PRismeExhaustive in France, on request internationally | Traditional PR solutionsLarge but often stale, generic contacts |
| Finding the right journalists | PRismeAI search from a brief, several angles in one search | Traditional PR solutionsKeywords and filters to combine by hand |
| Contact history | PRismeShared CRM, visible to the whole team | Traditional PR solutionsOften missing, or in a separate tool |
| Campaign and follow-up tracking | PRismeBuilt in, per client and per campaign | Traditional PR solutionsSpreadsheets or an extra paid module |
| Media coverage | PRismeComing soon, linked to your campaigns | Traditional PR solutionsSeparate monitoring, to cross-reference by hand |
| AI reports | PRismeComing soon: ask anything of your data | Traditional PR solutionsStatic reports, built manually |
| Getting started | PRismeA few minutes, clear interface | Traditional PR solutionsTraining or onboarding support often required |
| Pricing | PRismeSimple, per seat, no annual commitment forced | Traditional PR solutionsCustom quotes, often opaque |
In your control
Your relationships stay yours.
PRisme's AI saves you time, without ever speaking for you or tracking journalists.
Your emails go out from your mailbox
Gmail, Outlook or your own provider: journalists get an email from you, not from a platform. Replies come back to you.
Nothing goes out without you
The AI drafts, you approve every email before it is sent, one by one.
No tracking
No open or click tracking: the CNIL advises against it without the recipient's consent.
Objections respected
Just before each email leaves, PRisme checks that no journalist has unsubscribed or objected in the meantime.
Contact details stay out of the AI
No email address or phone number is sent to the AI model, nor any of your team's notes.
Book a demo
See how it works, on your own subjects.
Book a demo
See PRisme in action, on your own topics.
A 30-minute video demo. A few quick details, then pick your slot directly on our calendar.